Selling Skills

In today’s world of business the universal truths are:

  1. The only thing that is omnipresent is ‘Cut – Throat Competition’.
  2. Branding is nothing but a perception you create in the mind of customers.
  3. No quality manual mentions the number of ‘extra miles’ which a salesperson can go to win over the customer – it’s only the motivation which makes him go those extra miles.

Salesmanship actually is a process of persuasion in which a customer is induced to walk the road of agreement with the seller.


The Need

Every day, thousands of uninspired employees trudge to work, often dooming their companies to failure with their lack of motivation. It is a big challenge for the employees to ensure unhesitating loyalty, and high level of motivation from their employees who remain in direct contact with the customer day in and day out. Every company has tried their level best through pay hikes to overcome this malaise but to no avail. The answer lies in equipping their team leaders with the right skills to lead their team in order to optimize the team’s output and achieve high level of loyalty and continuity from their employees.


The workshop will ensure that Team Leaders not only inspire their teams to give their best but also to ‘buy’ their customers for good.


Salesmanship – A Mental Make Up

  • What is ‘Salesmanship.’
  • Selling ‘Yourself’ to yourself.
  • Selling ‘Yourself’ To Others.
  • Exercising Enthusiasm.
  • Handling the Customer.
  • Learning to ‘Listen’ to the Customer.
  • Power of a Promise.
  • You vs Customer.
  • Facing the Customer.
  • The Miracle Chain.Winning after the close.
  • Sensation of a Smile.


Who Should Attend :Any one who needs to interact with different people as part of their working lives. Those who want to grow professionally making selling their career and veterans who would like to sharpen their selling skills.


The Faculty

Col. Sudhir Sinha

1) Col Sudhir Sinha is an alumnus of National Defence Academy, Pune and served in the Armoured Corp. Daring to convert his dreams into reality, he took premature retirement from the Army after 23 years of distinguished active service and went on to establish a top class Delhi Public School in Pune.

2) During his 23 years of service in the Army, he has commanded troops on the border areas and done tenures as Instructor in various institutions of repute like Armoured Corps Centre and School, Ahmadnagar, and Institute Of Armament Technology, Pune. At IAT he was involved in teaching at Post Graduate level. Apart from his teaching assignment, he as the Dy. Registrar of the Institute was responsible for all the training and academic aspects of the Institute and was the official motivator for the scientists of Defence Research & Development Organisation, Ministry of Defence, Govt. of India.

3) He is also a very passionate motivational speaker and conducts motivational modules for the corporate sector like Vodafone, Airtel, Serum Institute of India, Reliance, Hero Honda, Maruti Suzuki etc. He has conducted training of Teachers in ‘Teaching Techniques’, ‘Motivation’ and ‘The Process Of Learning’ for the teachers of Symbiosis Group of Schools( 120 teachers ), various Delhi Public Schools etc. He has also conducted training workshops for Management Students and Sales & Marketing Executives on ‘How to Sell’, ‘Personality Development’, ‘Public Speaking’, ‘Potential Enhancement’, ‘Cross-Cultural Training’, etc. Many of his writings have been published in Times Of India from time to time.


Feedback from some of the participants :

Well designed workshop good mix of exercise and action learning. Communication of Cdr Girish is of high order. Program provides very simple tools of much practical value. Overcoming fear factor.
Shri. Sudhir V. Sohoni,
Erstwhile Executive VP HR IR & Admin & Member,
Executive council,
Thermax India Ltd.
Director, Purple HR Consulting

Very useful for personal development, creates confidence. The hidden likes & dislikes are brought out. A program like this must be attended by everyone.
Shri. Ashok Budhkar,


Awarded recognition and registration to the prestigious Dun & Bradstreet (D & B)
Information Services India. A leading Fortune 500 Company


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